Job Description Summary
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.
In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.
We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.
HarbourVest is an equal opportunity employer.
This position will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval. For example, you may choose to work in the office 4 days per week and take one remote day weekly (typically 13 weeks per quarter), leaving 5 additional remote days to be used as needed.
We are seeking a Senior Associate, Social Media and Digital Marketing to join our team in Boston! This role is an outstanding opportunity for an experienced professional to expand our online presence by working closely with our executive leadership to build their social profiles and voice, in conjunction with extending our brand voice and content engine. This individual will collaborate extensively with the wider Marketing team, encompassing Digital Marketing, Executive Communications and Public Relations team, Internal Communications team, and global marketing teams. A suitable candidate should possess the necessary presence and knowledge to coordinate our executive social media communications as well as assist in our wider digital marketing initiatives!
What you will do :
This role is split between social media and digital marketing responsibilities, requiring a professional who thinks action-first and adept at dealing with multiple priorities and partners.
Executive Social Media & Content (60%)
Executive Social Media Strategy: Develop and manage a strategic social media presence for our CEO and other firm leaders, ensuring all content aligns with their professional brand and the firm's overarching goals.
Content Creation: Create and curate high-impact content that enhances their industry presence and engagement.
Community Management: Proactively monitor and engage with relevant conversations on platforms like LinkedIn, including interacting with industry peers, key influencers, and notable publications to amplify our executives' voices and expand their networks.
Reputation Coordination: Actively observe digital platforms to safeguard and coordinate online reputation, aiding in communication during delicate scenarios.
Paid Media Strategy: Develop and manage a paid strategy for content boosting and campaign promotion, working with agency partners. This includes driving targeted paid social strategies using geo-targeting and other audience segmentation to increase reach and impact for key audiences from investor prospects to policy decision makers.
Promote Executive Event Participation: Strategically promote the attendance of our executives at key industry events, conferences, and webinars. This involves crafting compelling social media content on channels such as LinkedIn to showcase their involvement and emphasize their position as speakers, panelists, or guests.
Post-Event Content Amplification: Capture and distribute key takeaways, insights, and media (such as photos or short video clips) from events to extend the reach of executive thought leadership, reinforce their expertise and share with our corporate social media team for broader brand awareness.
Analytics and Storytelling: Monitor meaningful data points and transform them into practical conclusions and a captivating story about the influence of our executives' social media presence. Use this data to inform and refine social media strategies, ensuring we continuously enhance our brand reputation and attract key investors and top talent.
Key competencies include: Eye For Business, Composure, Organizational Agility, Command Skills, Listening, Presentation Skills, Written Communications, committed, Creativity, Project Management
Digital Marketing & Website (40%)
Digital Strategy: Analyze metrics to measure the effectiveness of all digital initiatives and provide strategic insights to inform future campaigns.
Web Optimization: Collaborate with the digital team to develop new landing page concepts and designs. Support ongoing SEO improvements and enhance in search results for potential clients and investors.
Analytics and Reporting: Track and report analytics on website activity, using insights from trends to propose new digital and UX/UI options. This reporting would be highly focused on demonstrating a tangible return on investment by connecting digital engagement to business outcomes like lead generation and media mentions. Candidates should be proficient in using Google Analytics and other platform-specific analytics to provide actionable insights.
Technical Proficiency & Platform Expertise: In support of a potential website redesign, the ideal candidate will work closely with the Digital Marketing Manager to assist with content migration, ensure accurate tagging for analytics, and help maintain the overall project roadmap. They should possess strong technical proficiency, demonstrated through experience with sophisticated Web Content Management Systems (WCMS), and be able to think strategically about using platform capabilities. This includes using a Digital Asset Management (DAM) system, ensuring content consistency across various channels, and optimizing workflows to enable efficient content publishing.
Additional Digital Initiatives: Support other digital marketing efforts as needed, including campaigns, paid search (SEM), and overall digital strategy.
Key competencies include: Decision Quality, Problem Solving, Learning on the Fly, Technical Learning, Action-Oriented, Managing and Measuring Work, Customer Focus
What you bring:
We are looking for a candidate with the following qualifications:
Experience: 3-5 years of relevant marketing experience, ideally within financial services, investment banking, or public relations.
Communication: Superb written and verbal communication skills, with the ability to voice social media copy for senior executives.
Project Management: Demonstrating strong interpersonal skills and adept project management abilities to coordinate and manage various initiatives involving different collaborators, timelines, and scopes. High attention to detail is critical.
Collaboration: Willingness and confidence in working with collaborators across teams.
Technical Proficiency: Strong competence with technology; specifically, software and tools related to web content management systems (WCMS), project management, and CRM/databases.
Software Skills: Proficient within the Microsoft Suite (Excel, Word, PowerPoint), Adobe Products (Acrobat, Photoshop, InDesign, Express), social media tools, Google Analytics, Adobe Experience Manager, Figma or Canva.
Policy Campaigns: Experience working with policy decision makers and public affairs teams a plus.
Education Preferred
B.S./B.A. in Marketing, Business or related field.
Experience
5-8 Years relevant marketing experience
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