Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.
The Digital Strategy & Insights team at Blackstone is a nimble group that seeks to deliver on the group’s mandate to leverage brand marketing to drive commercial impact. We oversee the firm’s social media program, web footprint, firm-level email marketing, advertising/paid media activities, research and analytics for Corporate Affairs as well as the marketing tech stack in partnership with our tech team.
The Role:
We are looking for a smart, entrepreneurial team member who can support and enable us to scale our team’s output across channels, manage workflows and approvals, and help augment our reporting. This role will have an exciting opportunity to get steeped in all core disciplines in digital marketing – analytics, social media, paid media, website and email marketing – while supporting the team’s growth.
Responsibilities:
Maintain digital channel activation calendars and ensure on-time delivery
Manage workflows and approvals for content being distributed across a variety of owned and paid channels that ensure high-quality execution
Pull and analyze performance data across digital channels (e.g. web, social, email, paid, events), and communicate results and recommendations to the marketing team and business stakeholders
Communicate and drive firmwide adoption of best practices for our primary channels (social, web, email)
Assist in managing day-to-day social media content creation in our pipelines as well as coordinating with internal stakeholders across the firm on distribution and activation plans
Help setup of new Blackstone.com webpages and content updates, build and deploy marketing emails to a wide range of external stakeholders
Support the execution of research and analytics projects, including pulling reports, running analyses, collaborating with channel owners, compiling findings into succinct narratives, and navigating stakeholder feedback
Qualifications:
1+ years of experience in digital marketing; experience with analytics is a plus
Hands-on experience with social media platforms (e.g., LinkedIn, Meta, X, YouTube, etc.) and social/digital marketing management platforms (e.g., WordPress, Pardot, Tableau, SproutSocial, etc.) is preferred
Analytical skills to identify and report back strategic findings
Strong written communication skills and creative sensibility
Adaptable mindset and determined attitude with the capacity to adjust to changing environments
Demonstrated passion for understanding financial subject matter
The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Expected annual base salary range:
$85,000 - $115,000Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.
Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.
If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com.
Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:
Attending client meetings where you are discussing Blackstone products and/or and client questions;
Marketing Blackstone funds to new or existing clients;
Supervising or training securities licensed employees;
Structuring or creating Blackstone funds/products; and
Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.
Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.
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