Senior Channel Marketing Manager - APAC (PW041)

Coller Capital, founded in 1990, is one of the world's leading investors in the secondary market for private assets. The firm provides liquidity solutions to private markets investors worldwide, acquiring interests in private equity, private credit, and other private markets assets. In January 2021, the firm closed Coller International Partners VIII, with committed capital (including co-investment vehicles) of just over $9 billion and backing from over 200 of the world’s leading institutional investors. In February 2022 the firm closed Coller Credit Opportunities I, with committed capital (including co-investment vehicles) of c.$1.4 billion and backing from over 30 institutional investors.

We are widely acknowledged as an innovator at the complex end of secondaries and with offices in London, New York, Seoul and Hong Kong, Coller has truly global reach. We are committed to advancing ESG initiatives and driving change across the private markets sector. Coller Capital has been awarded an A+ rating by the UNPRI across the board since 2018 and achieved climate neutral status in 2019. The Firm is a signatory of FAIRR, the Farm Animal Investment Risk and Return Initiative created by the Coller Foundation. Coller Capital was a founding signatory on ILPA’s Diversity in Action initiative and we actively partner with Out Investors. We are committed to fostering a diverse and inclusive environment where individuals can develop their talent and express themselves as part of a high achieving team. As investors, we value diverse perspectives, backgrounds and experience and actively look for these qualities in candidates. Our investment team alone benefits from over 20 different nationalities.

We are seeking a Senior Channel Marketing Manager to support the growth of Coller Capital’s business across Asia Pacific. This position is designed to build and oversee the firm's marketing strategy, digital marketing, brand management and content for the private wealth and institutional channels.

Key areas of focus include building the Coller brand with global banks, distributors and family offices across Singapore, Hong Kong and Australia. The role will work closely with senior leaders globally, to define the marketing goals and execute plans leveraging internal and external resources.

Key Responsibilities:

• Segment the private wealth channels across APAC and develop dedicated marketing plans for each target audience.
• Build the Coller brand within select audiences (National / trade / wealth press) through a focused PR strategy.
• Develop compelling marketing materials to support the Coller fund range.
• Determine appropriate third-party event sponsorship strategy.
• Develop and maintain content for a wide variety of marketing deliverables such as brochures, emails, presentations, whitepapers, websites and events.
• Set specific and measurable marketing goals and share key metrics with relevant stakeholders.
• Integrate data-driven learnings into future marketing projects.
• Develop strong partnerships and work collaboratively with Sales, Marketing, Investor Relations and Compliance teams.
• Keep abreast of industry and competitor best practices to ensure we remain current and best in class.
• Leverage outside consultants/agencies to complement the in-house team in order to meet demand and deliver on marketing objectives.

Other:

• Work on cross departmental teams and seek out synergies for additional collaboration.

• Support inter-departmental projects and champion their use in the firm.

• Ensure consistent application of firm’s messaging.

• Ensure consistent application of the firm’s visual identity and brand.

• Support IR teams with client onboardings and personalised content.

• Investigate and manage suppliers across the spectrum of the marketing communications mix, to ensure effective and cost-effective delivery.

• Forge close relationships with the Investment team, IR team, Events Team.

• Maintain a unified team dynamic with the global team.

• Support with yearly budget and business planning.

Essential experience:

• Significant years of experience marketing B2B/B2C financial, private equity and alternatives sectors
• Experience and track record working in the wholesale, private wealth channel
• Experience leveraging digital marketing to help scale businesses
• Experience creating marketing plans that address specific segments or contrast local market with other locations or segment

Desirable experience:

• Alternatives / Private Markets exposure
• Formal marketing qualifications

Competencies:

• Ability to prioritise and execute projects from beginning to end in a fast-paced environment
• Excellent attention to detail and ability to meet tight deadlines
• Strong judgement and proven analytic and problem-solving abilities
• Outstanding project management skills with experience leading strategic and tactical marketing initiatives
• Strong interpersonal and relationship-building skills, both internally and externally
• The capacity to operate with confidence in a friendly but intellectually demanding environment.

Strong sense of personal integrity, deep understanding of working in a regulated environment, able to manage legal and compliance requirements

Benefits:

In addition to a competitive salary and bonus scheme, we offer private medical insurance and an attractive pension.

Please let us know if we can make any reasonable adjustments at interview in order to fully support and promote your talent.